There are the parks, institutional venues and public open spaces. In other words, the ‘business cards’ that a city shows off to citizens and visitors. Over the years, the use of Village Green® in the revitalisation of public assets has been first introduced, then extended and established. A minefield for many local and regional authorities, grappling with two opposing problems. One, that of guaranteeing a high level of decorum in strategic places of collective life. The other, increasingly short budgets, which need to be rationalised to maximise the efficiency of resources so as to avoid waste. It is on these axes that the use of Village Green® has proved strategic. We are talking about the only variety of Kikuyu authorised in Europe (with EU licence no. 39360), which, thanks to its characteristics – sterility, root system of 930 millimetres compared to the 640 of the common Kikuyu, 50% water saving, to name but a few – has carved out a place for itself in public projects, after having already gained a foothold in the private sector.